Digital Committee Members

The below Industry people make up the SAWA Digital Committee and volunteer their time to set standards and recommendations in the Digital roll-out for Cinema Advertising. SAWA thanks these people for their timeless efforts and dedication to the ensuring the highest level of Digital Deployment for Cinema Advertising is achieved through the publishing of the SAWA Digital Standards and Recommendations document which is now in its 3rd edition and can be found in the members only section..


Co Chair

Chief Executive Officer, SAWA

Cheryl Wannell initially joined SAWA in 2003 when she relocated to London and in 2006 returned to Australia and now runs the Secretariat from the Sydney Office. In 2004 she became General Manager and is responsible for running the Global Trade body reporting to the Executive Council and the President of SAWA. Previously, Cheryl worked for twenty years with Val Morgan Cinema Advertising based in Australia and was at the time of relocating to the United Kingdom in 2003, Managing Director Worldwide responsible for the eleven operations throughout the world. Her background is in Marketing, Sales and Business Management.


Co Chair

Director of Sales Unique Ltd.

Mark has over 14 years experience within the screen advertising business, both in the European and in the US markets. He has successfully managed projects both in the deployment of E-Cinema and the delivery of advertising to D-Cinema – providing a technical liaison between Exhibitor, advertiser and solution provider. Mark’s current role has focus on developing the integration between pre-show creation and digital presentation in an ever developing market sector.



Managing Director, Julian Pinn Ltd

Julian Pinn Ltd provides technical and strategic consultancy services to a wide range of international clients. Julian has 20 years of experience in the global motion picture industry as an audio and 2D & 3D imaging specialist consulting on hundreds of international movies over their techno-artistic optimization of the medium. Julian is an experienced senior business development and marketing executive operating globally often in complex trading blocs such as China . Amongst his work on a broad spectrum of committees, Julian is the current Chair of ISO standards committee for cinematography (TC36) and is a full voting member of BAFTA.



CEO, Werbeweischer GmbH & Co. KG

Stefan Kuhlow is since 2016 CEO of Werbeweischer GmbH & Co. KG the by far leading cinema advertising company in Germany, Austria and Switzerland. Prior to that, he was Managing Director and Head of Digital Business of Weischer.Media GmbH & Co. KG.

Stefan Kuhlow gained Out-of-Home experience as a trainee and as an assistant to the manager at DSM Deutsche Städte Medien GmbH in Frankfurt. Between1999-2013 he turned the small start-up Infoscreen into the biggest Digital Out-of-Home Media company in Germany and became CEO of  Ströer Digital GmbH before joining Weischer in 2013.



Managing Director of Brightfish Belgium

Patrick Van Dijck (45) is the Managing Director of Belgian advertising sales house Brightfish (formerly Screenvision Belgium). Prior to joining Screenvision in 2005 he served as Director Cinema Operations at European cinema advertising network RMB International. He also held different sales and marketing positions within IP Belgium, Sobemap Marketing and ASK BMI.



Vice President of Business Development at Broadsign

Stephanie oversees the company’s global strategic partner and demand-side relationships. She previously ran Broadsign’s Marketing department and was earlier employed at News Corp.

Stephanie sits on the DSF Board of Directors, and belongs to committees of associations such as SAWA, DPAA, OAAA, IAB and Ad Club of New York. She holds a Bachelor of Arts from McGill University and a MBA from Edinburgh Business School.



Senior Product Manager for Digital Cinema at Barco

Tom Bert is the Sr. Product Manager for Digital Cinema at Barco. After a PhD at Ghent University, he worked in different R&D-roles inside Barco before moving to the digital cinema division in 2010. He first worked as Product Marketing Manager, moving in 2015 to Product Management. In this position he leads all activities on Series 2 projectors and Media Servers.


Operations Director, DCM UK

A broadcast professional with 30 years’ experience in the constantly transforming UK advertising industry. Patsy’s background covers both sales/commercial experience with Media Owners such as ITV, Sky and Channel 4, and operational expertise which gives a good overview of the whole business cycle.

She has managed large teams and negotiations and inventory worth $100’s of millions and also worked in small businesses where you do everything yourself. She is also very proud of her work on the 2012 Olympics where she was a transport manager for the main Olympic Park and personally escorted back the Gold medal winners, including Usain Bolt, after the ceremonies.



Director of Sound Engineering at Grand Central Recording Studios, London

Raj Sehgal has been a sound designer and mixer on TV commercials for over 25years and a Cinema mixer for Commercials for 15 years and for trailers for the last 7 years. He was one of the first commercial mixer to mix in 5.1 Dolby Digital and has worked on many Award winning International cinema campaigns including Coca Cola, Nike, Adidas and Heineken. Including Nike’s “Write The Future”. Raj mixes regularly for worldwide territories, one of the experts on worldwide cinema advertising audio specifications.



Chief Executive Officer of Wide Eye Media

Eoin Wrixon is CEO of Wide Eye Media, Irelands leading cinema advertising sales house.

With a background in Business Development, Marketing and Sales, Eoin has more than 17 years experience in advertising, across Cinema, Out of Home, and TV.