Digital Committee

The below Industry people comprise the SAWA Digital Committee and volunteer their time to set standards and recommendations in the Digital roll-out for Cinema Advertising. SAWA thanks these people for their timeless efforts and dedication to the ensuring the highest level of Digital Deployment for Cinema Advertising is achieved through the publishing of the SAWA Digital Standards and Recommendations document which is now in its 3rd edition and can be found in the Resources area of this website.

 

CHERYL WANNELL  

DIGITAL COMMITTEE CO-CHAIR
CHIEF EXECUTIVE OFFICER, SAWA
AUSTRALIA
cwannell@sawa.com

Cheryl Wannell initially joined SAWA in 2003 when she relocated to London and in 2006 returned to Australia and now runs the Secretariat from the Sydney Office. In 2004, she became General Manager, responsible for running the Global Trade body, reporting to the Executive Council and the President of SAWA. Previously, Cheryl worked for twenty years with Val Morgan Cinema Advertising based in Australia and was at the time of relocating to the United Kingdom in 2003, Managing Director Worldwide responsible for the 11 operations throughout the world. Her background is in Marketing, Sales, and Business Management.

 

MARK STEPHEN


DIGITAL COMMITTEE CO-CHAIR
DIRECTOR OF SALES, UNIQUE LTD.
UNITED KINGDOM
mark@mailudc.com

Mark has more than 14 years experience within the Cinema Advertising business, both in the European and U.S. markets. He has successfully managed projects both in the deployment of E-Cinema and the delivery of advertising to D-Cinema – providing a technical liaison between Exhibitor, Advertiser, and solution provider. Mark’s current role has focus on developing the integration between pre-show creation and digital presentation in an ever developing market sector.

EOIN WRIXON

CHIEF EXECUTIVE OFFICER, WIDE EYE MEDIA
IRELAND
eoin.wrixon@wideeyemedia.com

Eoin Wrixon is CEO of Wide Eye Media, Ireland’s leading Cinema Advertising sales house.

With a background in Business Development, Marketing, and Sales, Eoin has more than 17 years experience in advertising across Cinema, Out of Home, and TV.

 

JULIAN PINN

MANAGING DIRECTOR, JULIAN PINN, LTD. 
UNITED KINGDOM
jpp@julianpinn.com

Julian Pinn, Ltd provides technical and strategic consultancy services to a wide range of international clients. Julian has more than 20 years of experience in the global motion picture industry as an audio and 2D & 3D imaging specialist consulting on hundreds of international movies over their techno-artistic optimization of the medium. Julian is an experienced senior business development and marketing executive operating globally often in complex trading blocs such as China. Amongst his work on a broad spectrum of committees, Julian is the current Chair of ISO standards committee for cinematography (TC36) and is a full voting member of BAFTA.

 

STEFAN KUHLOW

CEO, WERBEWEISCHER GMBH & CO KG
GERMANY
stefan.kuhlow@weischer.net

Since 2016, Stefan Kuhlow is CEO of Werbeweischer GmbH & Co. KG the leading Cinema Advertising company in Germany, Austria, and Switzerland. Prior to that, he was Managing Director and Head of Digital Business of Weischer.Media GmbH & Co. KG.

Stefan gained Out-of-Home experience as a trainee and as an assistant to the manager at DSM Deutsche Städte Medien GmbH in Frankfurt. From 1999-2013 he turned the small start-up Infoscreen into the biggest Digital Out-of-Home Media company in Germany and became CEO of  Ströer Digital GmbH before joining Weischer in 2013.

 

PATRICK VAN DIJCK

MANAGING DIRECTOR, BRIGHTFISH BELGIUM 
BELGIUM
p.vandijck@brightfish.be

Patrick Van Dijck (45) is the Managing Director of Belgian advertising sales house Brightfish (formerly Screenvision Belgium). Prior to joining Screenvision in 2005 he served as Director Cinema Operations at European cinema advertising network RMB International. He also held different sales and marketing positions within IP Belgium, Sobemap Marketing and ASK BMI.

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TOM BERT

SENIOR PRODUCT MANAGER FOR DIGITAL CINEMA AT BARCO
BELGIUM
tom.bert@barco.com

Tom Bert is the Sr. Product Manager for Digital Cinema at Barco. After a PhD at Ghent University, he worked in different R&D roles inside Barco before moving to the Digital Cinema division in 2010. He first worked as Product Marketing Manager, moving in 2015 to Product Management. In this position, he leads all activities on Series 2 projectors and Media Servers.

TIM CORBETT

HEAD OF IT, DIGITAL CINEMA MEDIA (DCM) UK
UNITED KINGDOM
timothy.corbett@dcm.co.uk

Tim Corbett is a 15 year veteran of Digital Cinema Media serving as Head of IT.

During his tenure at DCM, Tim has overseen the digitisation of the UK’s leading cinema advertising sales house, working with both Advertisers and Exhibitors across the Industry to create ‘best practice’ within the Pre-Show sector.

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RAJA SEHGAL

DIRECTOR OF SOUND ENGINEERING AT GRAND CENTRAL RECORDING STUDIOS
LONDON
raj@gcrs.com

Raj Sehgal has been a sound designer and mixer on TV commercials for more than 25 years, a Cinema mixer for Commercials for more than 15 years, and for trailers for the last 7 years. He was one of the first commercial mixers to mix in 5.1 Dolby Digital and has worked on many Award-winning International Cinema campaigns including Nike’s “Write the Future,” Coca Cola, Adidas, and Heineken. One of the experts on worldwide Cinema Advertising audio specifications, Raj mixes regularly for worldwide territories.