If being at the forefront of the Global Cinema Advertising industry will benefit your business and you would like to join our Global Trade Body, please contact or fill in the contact form to the right.

The benefits of being a SAWA Member are:

  • The opportunity to communicate with and exchange information with SAWA Members around the world on issues impacting the industry such as marketing, sales methodology, exhibition, digital transmission, production formats, and alternative revenue streams, to name a few.

  • Biennial Conventions have been held on the Medium of Cinema in London, South Africa, Argentina, France, Sydney, Las Vegas and Berlin, Los Angeles, and Amsterdam. Renowned speakers from associated industries present the latest in research, digital technology, and ways to increase revenue streams through creative opportunities.

  • All SAWA Members electronically receive a monthly digital newsletter covering topical issues and special features, including examples of Sales Success in certain countries and Case Studies on market segments. Past newsletters can be found archived in the Members Only section of using a login for access.

  • Also in the Member’s Only Section, are manuals on Digital Production, Sound in Cinema, 35mm Manuals, a sophisticated Cinema Data Information service for members, and Press Releases on new initiatives as they are announceed.

  • Key SAWA Committees comprised of experts in the field have developed a range of Cinema Advertising Standards that have been established to help the medium to grow.

Membership Enquiry