Privacy Policy

Your privacy is critically important to us.

SAWA – Global Cinema Advertising Association is located at:

c/o Pearl and Dean
2nd Floor Corinthian House,
279 Tottenham Court Road,
London w1T 7RJ, UK
+61 4 062 15561

It is SAWA’s policy to respect your privacy regarding any information we may collect while operating our website. This Privacy Policy applies to (hereinafter, “us”, “we”, or “”). We respect your privacy and are committed to protecting personally identifiable information you may provide us through the Website. We have adopted this privacy policy (“Privacy Policy”) to explain what information may be collected on our Website, how we use this information, and under what circumstances we may disclose the information to third parties. This Privacy Policy applies only to information we collect through the Website and does not apply to our collection of information from other sources.

This Privacy Policy, together with the Terms and conditions posted on our Website, set forth the general rules and policies governing your use of our Website. Depending on your activities when visiting our Website, you may be required to agree to additional terms and conditions.

For the purposes of Data Protection Laws (including the General Data Protection Regulation (EU) 2016/679 as long as it is effective in the UK), SAWA is the Data Controller. This means that SAWA determines the purposes of which, and the manner in which, your Data is processed.

Website Visitors

Like most website operators, SAWA collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. SAWA’s purpose in collecting non-personally identifying information is to better understand how SAWA’s visitors use its website. From time to time, SAWA may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

SAWA also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on SAWA only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

Gathering of Personally-Identifying Information

Certain visitors to SAWA’s websites choose to interact with SAWA in ways that require SAWA to gather personally-identifying information. The amount and type of information that SAWA gathers depends on the nature of the interaction.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To External Sites

Our Service may contain links to external sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy and terms and conditions of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites, products or services.

Protection of Certain Personally-Identifying Information

SAWA discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on SAWA’s behalf or to provide services available at SAWA’s website, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using SAWA’s website, you consent to the transfer of such information to them. SAWA will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, SAWA discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when SAWA believes in good faith that disclosure is reasonably necessary to protect the property or rights of SAWA, third parties or the public at large.

If you are a registered user of and have supplied your email address, SAWA may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with SAWA and our products. We primarily use our blog to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. SAWA takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Aggregated Statistics

SAWA may collect statistics about the behavior of visitors to its website. SAWA may display this information publicly or provide it to others. However, SAWA does not disclose your personally-identifying information.


To enrich and perfect your online experience, SAWA uses “Cookies”, similar technologies and services provided by others to display personalized content, appropriate advertising and store your preferences on your computer.

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. SAWA uses cookies to help SAWA identify and track visitors, their usage of, and their website access preferences. SAWA visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using SAWA’s websites, with the drawback that certain features of SAWA’s websites may not function properly without the aid of cookies.

By continuing to navigate our website without changing your cookie settings, you hereby acknowledge and agree to SAWA’s use of cookies.

Your Rights

  • You have the right to request copies of any information we hold on you and for any errors to be rectified
  • You have the right to erasure/”be forgotten” unless we are required to hold the data for compliance with any legal obligation or legal dispute
  • You have the right to limit our use of your information

Please note that if you withdraw your consent to use your personal information for the purposes set out in this Policy we may not be able to provide you with access to all or certain parts of our services.

If you consider our use of your information to be unlawful you have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioners Office (website

Privacy Policy Changes

Although most changes are likely to be minor, SAWA may change its Privacy Policy from time to time, and in SAWA’s sole discretion. SAWA encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.