Executive Council

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FLORIAN WEISCHER

PRESIDENT OF SAWA
CO-FOUNDER – WEISCHER.MEDIAGROUP
GERMANY

Florian Weischer together with his brother Marcus is the owner of several screen advertising and outdoor-media companies, joined under the roof of the Weischer media group. He started his career in the family business in 1991 founded by his father in the 50´S. The Company since then has developed into the market leader in Screen Advertising and in the Outdoor broking business in Germany. The group is located in Hamburg and runs offices in Bonn, Wuppertal and Munich. He has been Vice President of SAWA for over 10 years.

ROB COOKSEY

VICE PRESIDENT AND COMPANY SECRETARY OF SAWA
UNITED KINGDOM

Rob Cooksey recently retired as Financial Director of Pearl and Dean Ltd in the UK. He qualified as a chartered accountant in New Zealand and then moved to the UK where he joined the Cinema Advertising Industry in 1985 with Pearl and Dean in 1993. He had remained with Pearl & Dean through several changes of ownership. He joined SAWA as Company Secretary in 1994 and manages the funds for the Global Trade Body.

CLIFF MARKS

VICE PRESIDENT OF SAWA
PRESIDENT, NATIONAL CINEMEDIA (NCM)
UNITED STATES OF AMERICA

Clifford (Cliff) E. Marks is President of National CineMedia (NCM). Marks leads the NCM Media Networks Marketing, Sales and Advertising division based in New York City. Prior to his current position, Marks served as President of Sales and Marketing with Regal Entertainment Group’s media subsidiary, Regal CineMedia Corporation, which became National CineMedia in 2005. Previously, Marks was a 14-year veteran of ESPN/ABC Sports, where as Senior Vice President he oversaw its $2.0 billion sales organization. He serves on the Board of Directors of the Cinema Advertising Council (CAC) and is a Director of SAWA. In 2009 and 2010, he was named one of The Mediaweek 50 top US executives in the advertising industry.

CHERYL WANNELL

CHIEF EXECUTIVE OFFICER, SAWA
AUSTRALIA

Cheryl Wannell initially joined SAWA in 2003 when she relocated to London and in 2006 returned to Australia and now runs the Secretariat from the Sydney Office. In 2004 she became General Manager and is responsible for running the Global Trade body reporting to the Executive Council and the President of SAWA. Previously, Cheryl worked for twenty years with Val Morgan Cinema Advertising based in Australia and was at the time of relocating to the United Kingdom in 2003, Managing Director Worldwide responsible for the eleven operations throughout the world. Her background is in Marketing, Sales and Business Management.

KATHRYN JACOB OBE

DIRECTOR OF SAWA
CHIEF EXECUTIVE OFFICER, PEARL AND DEAN LTD
UNITED KINGDOM

Kathryn is CEO of the Cinema Advertising giant Pearl and Dean in the UK and has been a leader and innovator in the Cinema Medium since her appointment to the role in 2006. In 2016 she co-authored “The Glass Wall,“ a book which Oaddresses career progression for women and for businesses seeking to support female talent. Kathryn sits on the Development Board of RADA and the Council and Board of the Advertising Association.

KATY LORIA

DIRECTOR OF SAWA
EVP, CHIEF REVENUE OFFICER, SCREENVISION MEDIA
UNITED STATES OF AMERICA

Katy Loria is based in New York City where she has lead the U.S. sales division. She is a 20+ year veteran of the media business and prior to Screenvision held the title of SVP Ad Sales at Viacom’s Nickelodeon networks. She is proud to serve on the board of The Picture House, a non-profit movie theater in her hometown of Pelham, NY, and on the Board of Directors of the Cinema Advertising Council (CAC).

MARIANO SUEZ

DIRECTOR OF SAWA
DIRECTOR, FILMSUEZ
ARGENTINA

Mariano Suez is a Director of the Filmsuez company that his father founded 27 years ago. The Company operates in Argentina, Uruguay and Chile. FilmSuez handles 80% of the total Cinema Advertising market in these countries. Film Suez Argentina, Chile and Uruguay are the representative for the Cannes Lions International Festival of Creativity held in Cannes each year and a member the Screen Advertising World Association (SAWA) since 1984. Mariano sits on the SAWA Executive Council and has done so since Film Suez become a member of SAWA.

MOTHEO MATSAU

DIRECTOR OF SAWA
DEPUTY CEO, STER-KINEKOR THEATRES
SOUTH AFRICA

Motheo joined Ster-Kinekor in 2016 as Chief Marketing and Sales Officer where he was tasked with marketing the Ster-Kinekor brand to increase attendances and grow its in-cinema sales and advertising offering. He began his career with Robertsons in 2000, later joining Unilever as an Assistant Brand Manager and working his way to Senior Brand Manager.  Since then, he has occupied several marketing and sales roles in the banking and industrial sectors, including serving as Head of Marketing and Sales for DStv Mobile before moving to SuperSport as Marketing Director South Africa and rest of Africa. In 2019, Motheo was promoted to Deputy CEO, Ster-Kinekor.

ROBERT BROWN

DIRECTOR OF SAWA
VICE PRESIDENT CINEPLEX MEDIA
CANADA

Since 2004, Robert has overseen strategic planning, media data analysis, and media research team management for Cineplex Media, a Canadian entertainment company headquartered in Toronto, Ontario. Prior to his role as Vice President, Robert built his extensive  career managing media planning teams for leading brands such as Kraft Canada and Coca-Cola working for agencies including Mediavest Worldwide – Toronto, Young & Rubicam – Toronto, and McCann-Erickson Worldwide, NY. Robert has been recognized with numerous industry awards and acknowledgements.

ZOE JONES

DIRECTOR OF SAWA
MARKETING & INSIGHT DIRECTOR, DIGITAL CINEMA MEDIA (DCM)
UNITED KINGDOM

Zoe oversees all Marketing and Insight activity at DCM and acts as an integral part of its Executive Team to grow and develop the overall business. Part of her mission is to ensure DCM acts as a trade body for cinema, to reposition its role in the media mix and grow cinema’s share of AV spend.

Zoe has spent her career working in the media industry. Prior to DCM, she held senior marketing and communications roles at global media giant Clear Channel Outdoor and PPA – the UK trade association for consumer and B2B magazine publishers.