PRESIDENT OF SAWA
CO-FOUNDER – WEISCHER.MEDIAGROUP, GERMANY
Florian Weischer together with his brother Marcus is the owner of several screen advertising and outdoor-media companies, joined under the roof of the Weischer media group. He started his career in the family business in 1991 founded by his father in the 50´S. The Company since then has developed into the market leader in Screen Advertising and in the Outdoor broking business in Germany. The group is located in Hamburg and runs offices in Bonn, Wuppertal and Munich. He has been Vice President of SAWA for over 10 years.
VICE PRESIDENT AND COMPANY SECRETARY OF SAWA
Rob Cooksey recently retired as Financial Director of Pearl and Dean Ltd in the UK. He qualified as a chartered accountant in New Zealand and then moved to the UK where he joined the Cinema Advertising Industry in 1985 with Pearl and Dean in 1993. He had remained with Pearl & Dean through several changes of ownership. He joined SAWA as Company Secretary in 1994 and manages the funds for the Global Trade Body.
VICE PRESIDENT OF SAWA
PRESIDENT, NATIONAL CINEMEDIA (NCM), USA
Clifford (Cliff) E. Marks is President of National CineMedia (NCM). Marks leads the NCM Media Networks Marketing, Sales and Advertising division based in New York City. Prior to his current position, Marks served as President of Sales and Marketing with Regal Entertainment Group’s media subsidiary, Regal CineMedia Corporation, which became National CineMedia in 2005. Previously, Marks was a 14-year veteran of ESPN/ABC Sports, where as Senior Vice President he oversaw its $2.0 billion sales organization. He serves on the Board of Directors of the Cinema Advertising Council (CAC) and is a Director of SAWA. In 2009 and 2010, he was named one of The Mediaweek 50 top US executives in the advertising industry.
DIRECTOR OF SAWA
DIRECTOR, FILMSUEZ ARGENTINA
Mariano Suez is a Director of the Filmsuez company that his father founded 27 years ago. The Company operates in Argentina, Uruguay and Chile. FilmSuez handles 80% of the total Cinema Advertising market in these countries. Film Suez Argentina, Chile and Uruguay are the representative for the Cannes Lions International Festival of Creativity held in Cannes each year and a member the Screen Advertising World Association (SAWA) since 1984. Mariano sits on the SAWA Executive Council and has done so since Film Suez become a member of SAWA.
CHIEF EXECUTIVE OFFICER, SAWA
Cheryl Wannell initially joined SAWA in 2003 when she relocated to London and in 2006 returned to Australia and now runs the Secretariat from the Sydney Office. In 2004 she became General Manager and is responsible for running the Global Trade body reporting to the Executive Council and the President of SAWA. Previously, Cheryl worked for twenty years with Val Morgan Cinema Advertising based in Australia and was at the time of relocating to the United Kingdom in 2003, Managing Director Worldwide responsible for the eleven operations throughout the world. Her background is in Marketing, Sales and Business Management.
DIRECTOR OF SAWA
EVP, CHIEF REVENUE OFFICER, SCREENVISION MEDIA
Katy Loria is based in New York City where she has lead the U.S. sales division. She is a 20+ year veteran of the media business and prior to Screenvision held the title of SVP Ad Sales at Viacom’s Nickelodeon networks. She is proud to serve on the board of The Picture House, a non-profit movie theater in her hometown of Pelham, NY, and on the Board of Directors of the Cinema Advertising Council (CAC).
KATHRYN JACOB OBE
DIRECTOR OF SAWA
CHIEF EXECUTIVE OFFICER, PEARL AND DEAN LTD UK
Kathryn is CEO of the Cinema Advertising giant Pearl and Dean in the UK and has been a leader and innovator in the Cinema Medium since her appointment to the role in 2006. In 2016 she co-authored “The Glass Wall,“ a book which addresses career progression for women and for businesses seeking to support female talent. Kathryn sits on the Development Board of RADA and the Council and Board of the Advertising Association.