A BIG idea needs a BIG screen to deliver unmatched impact. The gallery below showcases the world’s best cinema adverts as seen by movie goers, the most desired consumers, around the globe.
USA: Hotels.com partnered with Screenvision Media to create a buzzworthy theater etiquette segment that brought their brand messaging to life on the big screen. Starring the Hotels.com mascot, Captain Obvious, the featurette leveraged the brand’s “The Obvious Choice” tagline to deliver a PSA message around locating exits within the auditorium. This clever approach to theater etiquette engaged and caught the attention of Cinema’s travel-loving audiences nationwide.
United Kingdom: Together with Waitrose & Partners, John Lewis used the cinema screens to share the festive tale of a little girl and her excitable friend, Edgar. #ExcitableEdgar Their story is all about the magic of friendship and how one thoughtful gesture can make all the difference. Edgar’s excitement around the festive season can often lead to fiery consequences, but Ava sparks an idea for the perfect present to help him light up Christmas in his own special way.
Global Campaign: The 2019 “Feed Our Future” global cinema advertising campaign launched on 26 September in 35 countries around the world thanks to the support and generosity of SAWA’s Global Cinema Medium Companies and Associated Members. The advert, created by advertising legend Sir John Hegarty, was designed to appeal directly to cinema audiences.
United Kingdom: In 2018, to promote the release of “Bohemian Rhapsody” Pearl & Dean worked with 20th Century Fox to persuade rock band Queen (the subjects of the movie) to record a new version of their iconic sonic logo ‘Asteroid’.
USA: Target and Screenvision Media brought moviefans a behind-the-scenes look at The LEGO Movie 2! The :15 branded intro features Bullseye exciting moviegoers as they gathered round for a special sneak peek of the highly-anticipated film brought to them by Target!
Warner Bros. provided a BTS clip of LEGO Batman himself, Will Arnett, sharing how great it is to Gather Round the microphone – reminding audiences of Target’s ownership of the exclusive content!
United Kingdom: A British campaign encouraging consumers to eat dairy has won a major award for best advertising campaign. Targeting 20 to 35-year-old parents, promotional activity featured cinema advertising, social media, on-demand TV, and digital outdoor billboards.
Jointly funded by AHDB and Dairy UK, won the Yves Boutonnat Trophy at the World Dairy Summit in Istanbul. The campaign used humour to remind people of their love of dairy focusing on taste, enjoyment and the moments that make life better.
Ireland: A cinema-advertising campaign for the Peter McVerry Trust contributed to a 12.5% increase in awareness of the charity. The campaign, “These Little Things,” was the result of Havas creative duo Ronan Jennings and Laura Halpin winning the Wide Eye Media-sponsored Film section of the Young Lions competition.The spot screened in 72 cinemas nationwide.
Global Campaign: In 2018, a powerful global cinema advertising campaign aimed at stirring global cinema audiences into action to tackle global hunger, launched in cinemas across the world and on Facebook and Instagram, to coincide with the start of the annual United Nations General Assembly session in New York.
Global Campaign: SAWA’s 2016 Cannes Lions Seminar, “Power of Cinema to Drive Cultural Change” launched the UN’s Sustainable Global Goals Cinema Ad, #WhatIReallyReallyWant which ran on screens across the globe for eight weeks.