Press Release – SAWA Seminar to be held at the Cannes Lions Festival – June 2010

PRESS RELEASE – 21st June, 2010, Cannes, South of France

The Screen Advertising World Association (SAWA) will hold a Seminar for the advertising fraternity in Cannes on Monday 21st June, 2010 at 3pm at the Palais De Festival. This Seminar follows 5 consecutive years of showcasing new innovations for Cinema Advertising at the most important
communications event for the Advertising Industry globally.

“Technology is making the Cinema Advertising experience more entertaining, more engaging and more dynamic than ever before. What’s more the audience is participating and enjoying the changes”, said Cheryl Wannell, General Manager, SAWA.

At the 2010 SAWA Seminar

  • Hear what sound is like using the new Dolby surround 7.1 and a sneak preview of the “future of sound”.
  • Come and see cinema commercials that use sound in such a way that they create a new dimension to the viewing experience and audience
  • Interactive engagement not just on the big screen but on the floor
  • As the 3d explosion rocks the globe you can see the latest 3d clips on cinema and cutting edge 3D advertising from around the world
  • Find out about the new conversion from 2D to 3D advertising
  • Be amazed by the introduction of 3D TV for cinema foyers

World leaders in the industry such as Dolby, Christie, Bug Norway, NeoLab Norway, Tangibal UK, Uruguay, Indigo and Screenvision Portugal, Geneva Films Canada and Cinedavis Germany will be sponsors and are involved in showcasing this Cinema experience in Cannes in 2010.

About SAWA

The Screen Advertising World Association (SAWA) is the worldwide trade body of Screen Advertising Companies and Associated Companies that have relationships with and supply services to the Screen Advertising Industry. The aims of SAWA are to develop international standards and practices for Screen Advertising and to improve communication between Screen Advertising Companies around the world to facilitate the easier buying of the cinema medium for Advertisers. SAWA, now in its 57th year,  has 75 different members across 35 countries including many leading suppliers to our industry – for more information, visit

About Cannes Lions

The International Advertising Festival – Cannes Lions is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. Each year, over 8,000 visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another. Over 22,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, sales promotion, integrated advertising, as well as the best Media and Direct Marketing solutions. A Design category was launched in 2008. A unique programme of high-profile seminars, workshops and keynote speakers, organized by some of the biggest names in the industry, are also presented.
For more information, visit

For further details contact:
SAWA Secretariat,
Cheryl Wannell +61 2 994 00077
General Manager, +61 406 215561