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Address
Iroos Matsi & Archaiou Theatrou str.
17456 Alimos
Greece

Tel: 0030-10-9601990
Fax: 0030-10-9601991

Website: http://www.cinenews.org.gr/

Key contacts

Sissy Xezonaki
s.xezonaki@cinenews.org.gr
Mrs Christina Hohlakidis
Managing Director
management@cinenews.org.gr

About us

SAWA Global Cinema Advertising Association

Screen Advertising World Association Ltd C/O Pearl and Dean 2nd Floor Corinthian House 279 Tottenham Court Road London W1T 7RJ
+61 4 062 15561
CWannell@sawa.com; LAdler@sawa.com

Recent news

Global: MOVIE THEATERS MAY POSE LESS COVID-19 RISK THAN WE THINK, SAYS UC DAVIS HEALTH EXPERT. Natascha Tuznik, a UC Davis Health associate professor of infectious disease says that with masks worn by moviegoers and "if the theater does everything right – a theater should pose less risk of person-to-person transmission than many other places people are going now.”
Global: CONSUMER CONFIDENCE SURVEYS FIND AUDIENCES WANT TO RETURN TO CINEMAS: Cinema will rank highly on the list of activities that consumers will return to when given the "all clear."
UK: ACCORDING TO "CAMPAIGN," THERE'S NO MEDIUM OF THE DECADE. HOWEVER, According to SAWA Members and Chief Executives Kathryn Jacob and Karen Stacey, Cinema is Worthy of the Title
STREAMING HASN'T SQUASHED MOVIEGOING: According to Comscore’s Senior Media Analyst Paul Dergarabedian,“People who stream movies also really love to go to the movies. Streaming and moviegoing aren’t adversarial, they are in fact additive and complimentary.”
CINEMA PROVES EFFECTIVE WEAPON AGAINST WORLD HUNGER The UN World Food Programme partners with the Global Cinema Medium to keep the voice of millions of children alive.
CAMPAIGN, AUGUST 26, 2019: "Cinema predicted to outpace global ad market. China accounts for 47% of global cinema adspend."

Instagram

Check out the new and improved SAWA.com featuring the best case studies, research, innovations, and cinema ads from around the globe. #sawa Proud to launch the new #FeedOurFuture campaign in India! For another year, we will support the fight against hunger and malnutrition for the @WorldFoodProgrammeIndia with @UFOMoviez. ➡️ Tune in our Facebook page - LIVE from Mumbai at 11am. TOMORROW! On the eve of launching the 2019 global cinema ad “Feed Our Future” creatives and advertising leaders gathered for Science of Hope: Storytelling for Change. #feedourfuture #zerohunger #sawa Coming to a cinema in September 2019 - See the amazing Cinema Ad with children singing the famous Cat Stevens song about starvation. The “Feed our Future” Global Cinema campaign was created by advertising legend Sir John Hegarty. https://www.youtube.com/watch?v=uKG5kZH0HPU Today #WARC released its latest Global Advertising Trends which this month focuses on Cinema. The global cinema advertising market is expected to be worth $4.6bn this year, representing a 6.8% rise from 2018. In 2019, Cinema is expected to hold steady making it the only ad medium other than internet not to lose share. #growthforecast #letsgotothemovies #cinemaadvertising. Follow us on Facebook for the link to read the full article! Coming to a cinema in September 2019 - The Global Cinema Medium is helping get the UN World Food Programme message to millions of cinema goers. See the 60 second amazing ad with children singing the famous Cat Stevens song about starvation. The “Feed our Future” Global Cinema campaign was created by advertising legend Sir John Hegarty LINK TO THE TRAILER TEASER IS IN OUR BIO Cheryl Wannell our CEO, talking about the Global cinema medium in front of CMO’s of global brands and the press. Hope you enjoyed today’s Seminar. In case you missed it, it is available on SAWA Facebook page through out the week.#sawa #canneslions2019 SAWA SEMINAR IS NOW LIVE, tune in on this link: https://www.facebook.com/Cannes.Lions.Festival.of.Creativity/videos/665368933875899/
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