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United Nations SDGs
SAWA Global Cinema Advertising Association
Screen Advertising World Association Ltd C/O Pearl and Dean 2nd Floor Corinthian House 279 Tottenham Court Road London W1T 7RJ
+61 4 062 15561
Partnering with the United Nations World Food Programme to achieve SDG2:
Zero Hunger through the Global Cinema Medium
USA: Digital Cinema Report interviewed SAWA's CEO regarding the part that the global Cinema medium and its associate members played in the UN World Food Programme being awarded the 2020 Nobel Peace Prize.
Global: October 14, 2020: Following a successful global cinema campaign in 35 countries, SAWA, the Global Cinema Advertising Association and the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide and recent recipient of the prestigious 2020 Nobel Peace Prize, now have clear data showing the positive impact of cinema on the humanitarian organization’s brand.
Global: MOVIE THEATERS MAY POSE LESS COVID-19 RISK THAN WE THINK, SAYS UC DAVIS HEALTH EXPERT. Natascha Tuznik, a UC Davis Health associate professor of infectious disease says that with masks worn by moviegoers and "if the theater does everything right – a theater should pose less risk of person-to-person transmission than many other places people are going now.”
Global: CONSUMER CONFIDENCE SURVEYS FIND AUDIENCES WANT TO RETURN TO CINEMAS: Cinema will rank highly on the list of activities that consumers will return to when given the "all clear."
UK: ACCORDING TO "CAMPAIGN," THERE'S NO MEDIUM OF THE DECADE. HOWEVER, According to SAWA Members and Chief Executives Kathryn Jacob and Karen Stacey, Cinema is Worthy of the Title
STREAMING HASN'T SQUASHED MOVIEGOING: According to Comscore’s Senior Media Analyst Paul Dergarabedian,“People who stream movies also really love to go to the movies. Streaming and moviegoing aren’t adversarial, they are in fact additive and complimentary.”
Design and programming: