Out of seven concepts tested in the recent @sawa_global_cinema_advertising and MESH Experience study for the Global Cinema Medium, XXL Cinema won with an overwhelmingly positive response.
This concept is all about seeing films in 3D and surround sound. Study participants noted that they loved the classic cinema tech experience and would view an already-seen film, like a classic movie, in cinemas because of this tech.
Private Screenings on Demand in cinemas scored highly according to the latest study by @sawa_global_cinema_advertising and MESH Experience for the Global Cinema Medium. This concept gives cinema goers the opportunity to privately screen their chosen film with their family or friends in the cinema setting. Participants noted that it gives a VIP feeling, is great for special events, and was relevant during COVID-19.
Cinema goers across all countries are excited to return to the cinema, according to the latest @sawa_global_cinema_advertising and MESH Experience study for the Global Cinema Medium. At the time of the survey, a third of cinema goers in the USA had returned to the cinema, while Germany, the UK, and Canada were waiting for cinemas to open in their area. Since then, the UK has been welcoming cinema goers back in droves with the opening weekend of May 22nd and 23rd exceeding all expectations.
What are you looking forward to when returning to the cinema?
According to the latest @sawa_global_cinema_advertising and MESH Experience study for the Global Cinema Medium, most cinema goers are looking forward to watching content on the big screen instead of through streaming on TV or other devices. In Germany, another important factor is the shared experience of seeing a movie with others in the cinema.
Live Sports in the Cinema is a winner, according to the latest study by @sawa_global_cinema_advertising and MESH Experience for the Global Cinema Medium. Like-minded sports fans can cheer on their favorite team while viewing the game on the big screen, which was noted by participants as an appealing factor.
Next week, SAWA presents its 3rd webinar in a four-part series on the 5 biggest challenges facing the Cinema Advertising industry in 2021. Members can register now by visiting the GTF Forum at sawa.com. #CinemaAdvertising #MoviesTogether
Members of SAWA's Global Task Force are presenting a series of 3 engaging and informative webinars focusing on the five biggest challenges facing the Cinema Advertising industry in 2021. SAWA Members can register now for the 2nd webinar by visiting the GTF Forum in the Member Section of sawa.com.
📢SAWA continues to support its members with a third, and very important, member-only webinar debating the challenges facing the Global Cinema Medium in 2021. Following the session, a committee will be formed of industry leaders to explore the challenges and put forth suggestions for members to consider as a path forward.