I believe that films are portals and postcards of the time they are made in – and at their very best, the stories we tell have the ability not just to reflect culture, but to shift it.
In a movie theatre, you watch movies with the significant others in your life, but also in the company of strangers…when the experience makes us laugh or cry or cheer or contemplate, then when the lights come up and we leave our seats, the people with whom we head out into the real world don’t feel like strangers anymore. We’ve become a community.
I want the ethereal rush where the movie is a dream and the crowd around me is like a guitar amp plugged into my own reactions. It’s hard to get that on your couch in your well-lit living room with an iPad next to you. That’s what I miss about going to the cinema.
The magic of telling each other stories, and our ability to suspend reality, and connect to those stories on such a deep level, was beyond profound. And it’s why movies, and our ability to gather and watch them together, is so critically important to our collective psyche.
I believe that when we are on the other side of Covid, there will be a powerful need to be together. The cinema will, perhaps more than ever before, be a place to celebrate, to congregate, and to appreciate films and each other.
The movie experience is, of course, more than the play of light on a screen, it happens in the hearts and minds and viscera of an audience… Cinema is public dreaming vividly shared. Whichever way we care to receive our screen stories, nothing can match the theatrical experience.
You walk into a room, sit next to a bunch of strangers, and then proceed to share a singular emotional experience for two hours. You laugh together, you cry together, you scream together and then laugh at yourselves for screaming. It’s truly magical. It’s all the best parts of being human.
Emily V. Gordon
If movies stop being shown in cinemas they are diminished, and however big their budget is, each film will become smaller and smaller. Collective experiences shape our lives and although I am clearly biased, movies bring us together.
There is simply no substitute for seeing a movie in the dark with a few hundred strangers… It’s not just part of the experience, it can often be the very heart of the experience itself.
An unmeasurable sense of awe is created when dozens of people are partaking in real time of the same experience, seated in the dark, without distractions, immersed in images and sounds.
Theatrical cinema isn't simply about watching something on a large screen. More importantly, it's about sharing and emotional experience, whatever shape that experience takes. During an era in which so many of our social tribes are disbanding, or evaporating into the digital ether, the theatrical experience remains a vital environment for us humans to connect though the shared rehearsal of heartfelt emotion.
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