CINEMA MEDIUM STEPS UP TO "FEED OUR FUTURE" - 2019 CANNES LIONS SAWA SEMINAR HIGHLIGHTS

CINEMA MEDIUM STEPS UP TO FEED OUR FUTURE - SEMINAR HIGHLIGHTS @ CANNES LIONS 2018

WOMEN AND CINEMA - SEMINAR HIGHLIGHTS @ CANNES LIONS 2017

LEVERAGE THE POWER OF CINEMA'S IMMERSIVE ENVIRONMENT 

Prior to the outbreak of the Caronavirus pandemic, Cinema Advertising was forecast to surge more than 12% to once again become the fastest-growing ad medium - pushing it ahead of digital which was experiencing a shrinking growth rate. When Cinemas re-open, Cinema Advertising will again offer an immersive space; attentive audiences delivering unmatched recall; a premium cinema experience with luxury seating and 40' movie screens; and an audience that includes the most sought after demographics - millennials and teens.

"Go Big Again" A Welcome Back Message to Moviegoers
To welcome moviegoers around the globe back to the Cinema, the South Africa Cinema Industry Body – comprised of studios, distributors, exhibitors and Cinema Advertising Companies (SAWA Members) – produced a powerful trailer, “Go Big Again.” The film reminds us of cinema’s power to help us dream, laugh, feel, scream, escape, love, and more.
2020 Sizzle Reel from DCM
2020 Sizzle Reel from DCM
SAWA member Digital Cinema Media's sizzle reel reminds us of the great films of 2020.
"I miss you." Your Cinema
SAWA member Weischer Cinema produced a powerful trailer to support the re-start of their cinemas following the COVID-19 pandemic shutdown of Cinemas around the globe. In addition to running in their network, Weischer Cinema is sharing the trailer with SAWA members and their exhibitor partners. The core message is “Du fehlst!” (“You are being missed!”).
SAWA-UNWFP 2019
SAWA-UNWFP 2019 "FEED OUR FUTURE" GLOBAL CINEMA AD
The 2019 “Feed Our Future” global cinema advertising campaign launched on 26 September in 35 countries around the world thanks to the support and generosity of SAWA’s Global Cinema Medium Companies and Associated Members. The advert, created by advertising legend Sir John Hegarty, was designed to appeal directly to cinema audiences.
Motivate Val Morgan (UAE) Movies of 2020 Sizzle Reel
Motivate Val Morgan (UAE) Movies of 2020 Sizzle Reel
Watch Motivate Val Morgan's (UAE) latest sizzle reel, which showcases what cinema has in store for us in 2020.
SAWA-UNWFP
SAWA-UNWFP "Feed Our Future" 2019 Teaser
Watch the 45-second, behind-the-scenes teaser of the UN World Food Programme 2019 "Feed Our Future" global cinema ad.

Want to harness the power of the big screen to advertise your brand? Click HERE to find your local Cinema Advertising company.

"@patrickvons: France's "Performing arts and cinema sectors will respectively receive 85 million and 30 million euros in additional aid t…"
"@NCMNews: Super cinema goers are fun, eager and active consumers, who are more likely to spend on entertainment and leisure activities c…"
"@SAWATRADEBODY: SAWA congratulates the UNWFP, winner of the 2020 Nobel Peace Prize. It has been the Global Cinema Medium’s honor to… twitter.com/i/web/status/1…"
"@SAWATRADEBODY: Sir John Hegarty & Corinne Woods share results of research on 2019 UNWFP Global Cinema ad. Wednesday, Oct. 14. Memb… twitter.com/i/web/status/1…"
"@SAWATRADEBODY: Sir John Hegarty (The Garage Soho) and Corinne Woods (UN World Food Programme) will share insights on the new resea… twitter.com/i/web/status/1…"
"@brightfish_be: Together with UMA (United Media Agencies) we launched "Best of Cinema", a website where you can find the most inspiring…"
"@SAWATRADEBODY: To welcome moviegoers around the globe back to the Cinema, the South Africa Cinema Industry Body produced “Go Big… twitter.com/i/web/status/1…"