Showcase

HP challenged NCM to help promote Touch Smart printers

HP challenged NCM to create an integrated plan to help promote their new Touch Smart printers and help support the concept with local retailers in key markets. NCM created a program which combined the big screen with a the lobbies to help entice 50,000 demos over a three week period. The program was deemed very innovative and successful and helped launch this new program in the US market.

Carlsberg’s cinema experience comes to life in the UK

Model Kelly Brook recently surprised cinemagoers in the UK by bursting into a screening and dispensing bottles of Carlsberg.

Europcar takes cinema audiences for ride

Here’s a clever idea from Europcar Car Rentals in Germany. They included the people actually sitting in a cinema audience in their ad showing on the screen.

BMW flash projection reveals subliminal logo

During an exciting Superbike commercial BMW illuminated their logo with a harmless photo flash onto the audience`s eyes. When the audience was asked to close their eyes at the end of the ad, they were surprised to see the BMW logo as an afterimage. BMW literally got inside people’s heads.

Johnnie Walker ‘The Man Who Walked Around The World’

Diageo Australia’s six minute commercial is currently running in Australian cinemas, following international recognition at film festivals including Cannes.

The short film was shot on location in the hills of Scotland’s Loch Doyne and includes the longest tracking shot ever used in advertising history.

Silk Air – Cinema Takeover

Silk Air recreated the Silk Air experience to unsuspecting moviegoers in Singapore.

13th Street – Last Call

This highly innovative German campaign uses voice recognition technology to create the world’s first interactive cinema ad.

Smirnoff – Potbelleez live in cinema

A surprise live performance by the Potbelleez of their hit single ‘Don’t  Hold Back’, converted an Australian cinema into a pumping disco for 3 minutes.

Fiat – 500 Convertible

A highly imaginative Spanish cinema campaign which gave the audience the feeling of what it was like being in the Fiat 500c with the roof down.

During the ad the dashboard of the Fiat 500c appeared on the cinema screen as if the audience were inside the car, a projection then screened onto the cinema ceiling which simulated the opening of the car roof, revealing sky above the audiences heads.

The campaign was awarded the Sol de Oro Jury Prize for Best Idea in Audiovisual Media at the recent 2010 El Sol Latin American Advertising Festival.

Mini VS Monster AD

In a world-first use of 3D slow motion technology, pioneered by MIT scientists, the two-minute film entitled MINI vs Monster, is a high-performance, visual feast that will grip Cinema audiences.
The film sees MINI doing battle with a mighty monster truck in its latest cinema, TV and internet blockbuster, which will leave audiences hanging on the edge of their seats wondering whether a mighty beast can jump 15.52 meters of the MINI family. A Facebook takeover will see characters from the film star in an online soap opera. Each day MINI will invited each of the film’s main characters – including the driver, veteran trucker and stunt man Russell Steeley – onto the MINI Facebook page as a guest moderator, unveiling a 10-second teaser video staring the character, who interacted with fans and spark conversations about the jump.

Captain Birds Eye scores 20% sales jump in 3D

In its first major advertising burst in five years, Birds Eye Fish Fingers recorded a 20 per cent increase in sales during the launch of the new 3D campaign.

Over the 2010/2011 Christmas period, Birds Eye launched a new stereoscopic animated/live action commercial for its brand Fish Fingers in cinemas nationally in Australia with amazing results not just recall.