- Captive and attentive audience
- Sought after demographics
- Uncluttered media environment
- Light TV viewers enabling brands to reach a unique audience
- Cinema has the lowest ad avoidance of all media as cinema goers perceive the ads as part of the overall experience.
- Relaxed and excited and expectant audience focused on the big screen
- Cinema advertising has on average globally 5 times greater impact than TV
- 3D Cinema campaigns – proven higher recall
