PRESS RELEASE – 22nd June, 2009, Cannes, South of France
The Screen Advertising World Association (SAWA) will hold a Seminar for the advertising fraternity in Cannes on Monday 22nd June at 3pm at the Palais De Festivale. This Seminar follows 4 consecutive successful years of showcasing new innovations for Cinema Advertising at this global event.
Sight, Sound, Taste, Touch & Smell – will be featured at this year’s Cannes Lions Festival and audiences will have the opportunity to experience all of the senses in the Cinema environment. No other medium engages at so many levels and with so much fun and enjoyment. At the seminar, SAWA, the trade body for Cinema Advertising all over the world, will show how marketers and agencies can engage with their audiences in at least five effective ways. From the world of 3D commercials, to audience participation through interactive games, the awesome sound experience that only Cinema can provide, to unique applications such as the smell of a product and of course the taste of the product itself.
“This year’s seminar explores interesting and new ways to ensure Cinema audiences are participating and interacting with the client’s products and services in a way that no other medium can achieve”, said Cheryl Wannell, General Manager, SAWA.
World leaders in the industry such as Dolby, Christie, Bug Norway, Unique Digital Norway, Audience Entertainment-New York, Cineact Paris and Cinescent Germany will be sponsors and are involved in showcasing this Cinema experience in Cannes in 2009.
About SAWA;
The Screen Advertising World Association (SAWA) is the worldwide trade body of Screen Advertising Companies and Associated Companies that have relationships with and supply services to the Screen Advertising Industry. The aims of SAWA are to develop international standards and practices for Screen Advertising and to improve communication between Screen Advertising Companies around the world to facilitate the easier buying of the cinema medium for Advertisers. SAWA, now in its 56th year, has 75 different members across 35 countries including many leading suppliers to our industry – for more information, visit www.sawa.com.
About Cannes Lions;
The International Advertising Festival - Cannes Lions, is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. Each year, over 8,000 visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another. Over 22,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, sales promotion, integrated advertising, as well as the best Media and Direct Marketing solutions. A Design category was launched in 2008. A unique programme of high-profile seminars, workshops and keynote speakers, organized by some of the biggest names in the industry, are also presented.
For more information, visit www.canneslions.com.
For further details contact;
SAWA Secretariat, www.sawa.com
Cheryl Wannell +61 2 994 00077
General Manager, +61 406 215561
cwannell@sawa.com
