SAWA Release Big Ideas at Cannes 2008
29th September 2008

3D COMMERCIALS AND INTERACTIVE CINEMA GAMES HIGHLIGHTS THAT THE CINEMA MEDIUM EXCITES, ENGAGES AND INNOVATES AT THE 4TH ANNUAL SAWA SEMINAR AT THE CANNES LIONS FESTIVAL

PRESS RELEASE – 16th June, 2008, Cannes, South of France.

3D commercials for Red Bull from the United Kingdom, Vodafone and Super Bock Beer from Portugal will be featured at this year SAWA Seminar at the 55th Cannes Lions International Advertising festival along with some of the latest Hollywood movie clips in 3D.

The audience will also be treated to playing an award winning interactive game specifically created for the Cinema environment by The Brand Experience Lab in New York, USA which will show how this game has actually worked in cinemas and outline what the future holds for this unique game experience

“This years SAWA seminar will bring you cinematic experiences that are designed to thrill but more importantly involve and engage the audience” said Cheryl Wannell, General Manager of SAWA.

SAWA would like to thank our Sponsors for the 2008 Seminar, Dolby, Barco, Bug Norway, Cineact Paris and Brand Experience New York”,

About SAWA; The Screen Advertising World Association (SAWA) is the worldwide trade body of Screen Advertising Companies and Associated Companies that have relationships with and supply services to the Screen Advertising Industry. The aims of SAWA are to develop international standards and practices for Screen Advertising and to improve communication between Screen Advertising Companies around the world to facilitate the easier buying of the cinema medium for Advertisers. SAWA, now in its 55th year, has 70 different members across 35 countries including many leading suppliers to our Industry – for more information visit.sawa.com About Cannes Lions; The International Advertising Festival - Cannes Lions - is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. Each year, over 10,000 visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another. Over 25,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. A Design category is being launched in 2008. A unique programme of high-profile seminars, workshops and keynote speakers, organized by some of the biggest names in the industry, are also presented. For further details contact;

Cheryl Wannell
General Manager
SAWA Secretariat
www.sawa.com
+61 2 994 00077
+61 406 215561