SAWA Convention 2007 - Releases 3 New Reports
4th June 2007
SAWA Affirms Digital Progress of Cinema Advertising at Cannes Lions Festival 200715th June 2007 - Cannes, South of France. Cinema advertising is once again the centre of attention at this...

SAWA demonstrates power of digital 3-D cinema “Advertising on the Big Screen”
19th June 2006
Preview of Hollywood’s digital future shows that cinema remains the most memorable and innovative medium for advertising. Cannes, France Monday, 19 June 2006. Demonstrating that cinema is...

SAWA releases set of Digital Standards
23rd May 2006
(Cannes, 20 June 2005) – Cinema advertising will feature prominently at this year’s Cannes Lions festival thanks to several initiatives by the Screen Advertising World Association (SAWA)....

First Global Study on Screen Advertising released
28th July 2004
The global cinema screen advertising market reached £710m ($1.3 billion) in 2003 -  a seven percent rise on 2002 Multiplex cinema penetration, digital technology and...