Cinemark is the advertising sales company that represents Ster-Kinekor and selected independent cinemas. Providing advertisers with an attentive and captive audience in a relaxed and receptive mood, cinema is a medium with high visual impact and great sound that engages the audience.Cinemark came into being in 1971 through the merger of Alexander Films, Filmlets SA and Ster Adfilms. It was purchased by Primedia, a reputed South African media concern. In addition to the creative and cost-effective on screen and alternative packages on offer, Cinemark represents the lions-share of cinema complexes – 63% of all cinema screens in South Africa. Cinemark represented cinemas generate between 15 and 17 million attendances per annum.
When advertising through Cinemark your brand is exposed to a discerning, high-end audience in one of the most technologically advanced environments in the world. Ster-Kinekor’s new, fully digitized cinema network delivers crisp picture quality through Christie projectors and for those with an appetite for 3D, Ster-Kinekor has 112 state-of-the-art 3D cinemas, securing its 3D footprint in the country.
Ster-Kinekor’s cinema offering includes the business class Cine Prestige at select cinema complexes, Dolby® AtmosTM sound and 48 frames per second (or High Frame Rate – HFR) in 3D with a full 4k resolution digital cinema screen and IMAX® at Ster-Kinekor Gateway.
Cinemark is a member of the Screen Advertising World Association (SAWA), an international trade body which aims to develop international standards and practices for Screen Advertising companies. SAWA members duly comply to such regulation.
Cinemark is the official Cannes Lions Representative for South Africa.
185 Katherine Street, Primovie Park,
Tel: +27 11 445 7805