CAPA is an abbreviation for Cap tive A udience, which is very descriptive of the cinema experience; an arena with the best presentation properties and that can stimulate all the senses of the audience is a very good base for qualitative communication, regardless of the CPT, coverage, frequency and other media concepts we all like to hide behind us.
CAPA has, together with sister company Unique, been pioneers in the global cinema advertising market, and in 2007 was named the world’s most innovative cinema advertising distributor, and established a situation in 2011 where all the feature films were digital in Norway – again as the first country in the world.
Our focus is to create more and appropriate commercial contact points between advertiser and audience throughout the theater visit. Therefore, both we and our advertisers zoom out from the canvas and think of cinema as an arena for communication, where we can stimulate all the senses of the audience.
Cinema is an arena for creativity and quality, with film as a starting point and effect as a result.
Tel: +47 22 88 82 00
Fax: +47 22 88 82 01