Global Screen Advertising

Worldwide, the Screen Advertising Industry is worth $US2.7 billion in 2006 and as is considered a vital plank in many cross and single media campaigns. This is partly down to the "100per cent factor" whereby the ad impacts on all those people who are exposed to it, as they are a captive audience.

There are clear advantages to advertising in Cinemas: the audience is attractive (affluent and young), the audience is captive, recall rates are much higher than other display media and the overall impact of the screen itself is very significant. Thus, the medium has the same virtues as
television (sight, sound, colour,action).

Screen Advertising is a growing medium in many territories around the world and is forecast to continue to grow assisted by the major driver, digital technology in the cinema exhibition sector. Digital Advertising will deliver greater flexibility to Advertisers and Screen Advertising Companies alike.

GLOBAL BOX OFFICE ($m)

GLOBAL CINEMA ADMISSIONS (000s)

GLOBAL SCREEN NUMBERS

Source: Screen Digest

		INDUSTRIES THAT USE THE MEDIUM OF CINEMA EFFECTIVELY
		Telecommunications	Alcoholic Beverages
		Mobile Phones	Home Stores
		Banking Sector	Young Fashion Retail Clothing Stores
		Automotive Industry	Youth Community Services
		FMCG	Government Advertising