Membership Enquiry
The Screen Advertising World Association (SAWA) is the worldwide trade body of Screen Advertising Companies and Associated Companies that have relationships with and supply services to the Screen Advertising Industry.
The aims of SAWA are to develop international standards and practices for Screen Advertising and to improve communication between Screen Advertising Companies around the world to facilitate the easier buying of the cinema medium for Advertisers.
The demographics of the cinema medium being generally young, affluent and receptive is an ideal medium for many Advertisers, especially in today`s world where alternative media is often sought It is one of the fastest growing mediums, whereby the ad impacts on all those people who are exposed to it as they are in a captive audience.
SAWA now in its 57th year, has 75 different members across 35 countries including many leading suppliers to our Industry. The SAWA Secretariat is based in Sydney and can be reached through the contact us page on this web site.
The benefits of being a SAWA Member are:
- The opportunity to communicate with and exchange information with existing SAWA Members on issues like marketing, Sales methodology, exhibition, Digital Transmission, Production Formats to name a few.
- SAWA Conventions are held each two years on the developments in Medium of Cinema. Speakers from Associated Industries present the latest in Research, Digital Technology, ways to increase revenue streams through creative opportunities and standards are set for the medium to grow. The next convention will be held in June 15,16, 17 2007 in Cannes, France.
- All SAWA Members electronically receive a Bi Monthly Newsletter covering today`s issues, special features including Sales Successes in certain countries and Case Studies on market segments and all Digital Rollouts. This newsletter can be found in members only section using passwords for access.
- sawa.com also has a members only section which carries Manuals on – SAWA Digital Standards and Recommendations and Sound in Cinema and Press releases on new initiatives as they infold. Launched November 2006 is- a new on line data intelligence system which is for members use only. This data service displays box office, admissions, digital rollout, screen numbers, revenue and essential Screen advertising information.
- In 2007 SAWA will release a new study on “Alternative Revenue Streams other than the Big Screen”. This will be a revolutionary report and help carve the future of Screen Advertising. The report will be for the exclusive use of SAWA Members only and will form part of the current fee structure.
To join or find out further details including fee structures enter your details above.
