This section contains Case Studies that use the medium of Cinema effectively delivering a high recall factor for the advertiser.

Case Studies are in Adobe Acrobat (PDF) format. Download Acrobat Reader here.

	Kids at the Movies This Case Study supplied by Pearl and Dean UK demonstrates the amazing power of the Cinema Medium on the new genre of kids and family films. (2mb)
	Tommy Girl Research A day after recall study on the cinema Tommy Girl Commercial - A new brand to cinema, supplied by Carlton Screen Advertising UK.
	Toyota Rav4 Research Toyota Rav4 used cinema targetting 25-55 year old car owners to conduct an awareness campaign, supplied by Carlton Screen Advertising UK.
	Bacardi Rum Research Bacardi Rum conducted a day after recall study targetting 18-30 year olds, supplied by Carlton Screen Advertising UK.
	Val Morgan Australia - Research - What makes moviegoers tick? Val Morgan Australia commissioned Millward Brown to conduct extensive research to explore cinemagoing motivations, perceptions of cinema advertising and cinemas' role in creating branded awareness.
	CINECOM AUSTRIA takes the step from sd to hd Cinecom Austria takes the step from SD to HD Digital Advertising and offers pre show solutions to the Industry
	Solo Case Study Norway The following is a case study based on the effectiveness of Cinema Advertising for Solo Drink in Norway - this is supplied by CAPA Norway
	Dorth Cinema Advertising can be 6 times more expensive than TV and still be more effective. This Case Study using the Danish Media Planning tool Biokarma. has been supplied by Dansk Reklame – Denmark
	Eat Cinema This case study was supplied by Carlton Screen Advertising in the UK. The initiative was created b y AIM UK to work together to promote the movie going experience by launching a Digital TV Channel.