CARL MARTIN KLINGBERG
PRESIDENT OF SAWA
Chief Executive Officer, CAPA Norway
Carl Martin is also Chairman of the SAWA Digital Sub-Committee and was in 2007 elected President of SAWA. He established CAPA in 1990 and grew the company to become the dominant leader of cinema advertising in Norway. CAPA pioneered digital transmission and projection together with Unique Digital Ltd in the late 90s and was the first to fully deploy digital distribution and projection making Norway the first complete nationwide digital cinema network in the world.
DAVID BONNIER
DIRECTOR OF SAWA
CEO of SF Media Sweden
David Bonnier is a graduated lawyer and practiced law before going into the media world as CEO of SF Media Sweden. SF Media is the only company in Sweden offering cinema commercial space. The company also produces commercials as a value added service to the market in Sweden. SF Media is a subsidiary of SF Bio, the leading cinema chain in Sweden. He joined the SAWA Executive Council in 2006.
ROB COOKSEY
COMPANY SECRETARY OF SAWA
Financial Director, Pearl & Dean Cinemas UK
Rob Cooksey is Financial Director of Pearl and Dean Ltd in the UK He qualified as a chartered accountant in New Zealand and then moved to the UK where he joined the Cinema Advertising Industry in 1985 with Pearl and Dean in 1993. He has remained with Pearl & Dean through several changes of ownership over the past 17 years. He is currently Finance Director. He joined SAWA as Company Secretary in 1994 and manages the funds for the Global Trade Body.
FLORIAN WEISCHER
VICE PRESIDENT OF SAWA
Co- Founder – Weischer.mediagroup, Germany
Florian Weischer together with his brother Marcus is the owner of several screen advertising and outdoor-media companies, joined under the roof of the Weischer media group. He started his career in the family business in 1991 founded by his father in the 50´S. The Company since then has developed into the market leader in Screen Advertising and in the Outdoor broking business in Germany. The group is located in Hamburg and runs offices in Bonn, Wuppertal and Munich. He has been Vice President of SAWA for over 10 years.
CLIFF MARKS
DIRECTOR OF SAWA
President of Sales and Marketing, National CineMedia (NCM), USA
Clifford (Cliff) E. Marks is President of Sales and Marketing with National CineMedia (NCM). Marks leads the NCM Media Networks Marketing,Sales and Advertising division based in New York City. Prior to his current position, Marks served as President of Sales and Marketing with Regal Entertainment Group’s media subsidiary, Regal CineMedia Corporation, which became National CineMedia in 2005. Previously, Marks was a 14-year veteran of ESPN/ABC Sports, where as Senior Vice President he oversaw its $2.0 billion sales organization. He currently serves as President and Chairman of the Cinema Advertising Council (CAC) and is a Director of SAWA. In 2009 and 2010, he was named one of The Mediaweek 50 top US executives in the advertising industry.
THIERRY PASQUET
DIRECTOR OF SAWA
President and CEO of Screenvision Europe
Thierry Pasquet took over as President and CEO of Screenvision Europe in March 2009.Prior to that, he was Vice-President of Thomson India, in charge of defining
and implementing the entry strategy of Thomson’s Services activities in India. Before joining Thomson, he was the President and CEO of Cinram Europe (September 2002 – September 2005), a world leader company in pre-recorded Media Manufacturing. During his tenure, he was instrumental in the company’s turnover growth and was responsible for taking the company to high profitability. He joined the SAWA Executive Council in 2011.
CARLOS ROCHA
DIRECTOR OF SAWA
Chief Executive Officer, Kinomaxx, Brazil
The leader in Screen Advertising market in Brazil. He has and MBA in Marketing from Berlin Freei University. Carlos has been a developer of Screen Advertising market in Brazil for the last 15 years and handling the Screen Advertising for Cinemark and UCI . Kinomaxx was three times winner of the Prize Vehicle Communication (Media Film) and continues to invest in new projects. Today in Brazil Kinomaxx dominates as the market leader in sales and relationships with agencies and clients. Carlos joined the SAWA Executive Council in 2009.
MARIANO SUEZ
DIRECTOR OF SAWA
Director, Filmsuez Argentina
Mariano Suez is a Director of the Filmsuez company that his father founded 27 years ago. The Company operates in Argentina, Uruguay and Chile. FilmSuez handles 80% of the total Cinema Advertising market in these countries. Film Suez Argentina, Chile and Uruguay are the representative for the Cannes Lions International Festival of Creativity held in Cannes each year and a member the Screen Advertising World Association (SAWA) since 1984. Mariano sits on the SAWA Executive Council and has done since Film Suez become a member of SAWA.
CHERYL WANNELL
GENERAL MANAGER, SAWA
Cheryl Wannell initially joined SAWA in 2003 when she relocated to London and in 2006 returned to Australia and now runs the Secretariat from the Sydney Office. In 2004 she became General Manager and is responsible for running the Global Trade body reporting to the Executive Council and the President of SAWA. Previously, Cheryl worked for twenty years with Val Morgan Cinema Advertising based in Australia and was at the time of relocating to the United Kingdom in 2003, Managing Director Worldwide responsible for the eleven operations throughout the world. Her background is in Marketing, Sales and Business Management.
