The Executive Council Members 2017



Co- Founder – Weischer.mediagroup, Germany

Florian Weischer together with his brother Marcus is the owner of several screen advertising and outdoor-media companies, joined under the roof of the Weischer media group. He started his career in the family business in 1991 founded by his father in the 50´S. The Company since then has developed into the market leader in Screen Advertising and in the Outdoor broking business in Germany. The group is located in Hamburg and runs offices in Bonn, Wuppertal and Munich. He has been Vice President of SAWA for over 10 years.


Financial Director, Pearl & Dean Cinemas UK

Rob Cooksey is Financial Director of Pearl and Dean Ltd in the UK He qualified as a chartered accountant in New Zealand and then moved to the UK where he joined the Cinema Advertising Industry in 1985 with Pearl and Dean in 1993. He has remained with Pearl & Dean through several changes of ownership over the past 17 years. He is currently Finance Director. He joined SAWA as Company Secretary in 1994 and manages the funds for the Global Trade Body.


President, National CineMedia (NCM), USA

Clifford (Cliff) E. Marks is President of National CineMedia (NCM). Marks leads the NCM Media Networks Marketing, Sales and Advertising division based in New York City. Prior to his current position, Marks served as President of Sales and Marketing with Regal Entertainment Group’s media subsidiary, Regal CineMedia Corporation, which became National CineMedia in 2005. Previously, Marks was a 14-year veteran of ESPN/ABC Sports, where as Senior Vice President he oversaw its $2.0 billion sales organization. He currently serves as President and Chairman of the Cinema Advertising Council (CAC) and is a Director of SAWA. In 2009 and 2010, he was named one of The Mediaweek 50 top US executives in the advertising industry.



Chief Executive Officer, Kinomaxx, Brazil

The leader in Screen Advertising market in Brazil. He has and MBA in Marketing from Berlin Freei University. Carlos has been a developer of Screen Advertising market in Brazil for the last 15 years and handling the Screen Advertising for Cinemark and UCI . Kinomaxx was three times winner of the Prize Vehicle Communication (Media Film) and continues to invest in new projects. Today in Brazil Kinomaxx dominates as the market leader in sales and relationships with agencies and clients. Carlos joined the SAWA Executive Council in 2009.



Director, Filmsuez Argentina

Mariano Suez is a Director of the Filmsuez company that his father founded 27 years ago. The Company operates in Argentina, Uruguay and Chile. FilmSuez handles 80% of the total Cinema Advertising market in these countries. Film Suez Argentina, Chile and Uruguay are the representative for the Cannes Lions International Festival of Creativity held in Cannes each year and a member the Screen Advertising World Association (SAWA) since 1984. Mariano sits on the SAWA Executive Council and has done since Film Suez become a member of SAWA.




Cheryl Wannell initially joined SAWA in 2003 when she relocated to London and in 2006 returned to Australia and now runs the Secretariat from the Sydney Office. In 2004 she became General Manager and is responsible for running the Global Trade body reporting to the Executive Council and the President of SAWA. Previously, Cheryl worked for twenty years with Val Morgan Cinema Advertising based in Australia and was at the time of relocating to the United Kingdom in 2003, Managing Director Worldwide responsible for the eleven operations throughout the world. Her background is in Marketing, Sales and Business Management.


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Katy loria

EVP of National Ad Sales with Screenvision.

Katy Loria is EVP of National Ad Sales with Screenvision. She is based in New York City where she has lead the U.S. sales division for the past two years. She is a 20+ year veteran of the media business and prior to Screenvision held the title of SVP Ad Sales at Viacom’s Nickelodeon networks. Currently she is president of the Cinema Advertising Council (CAC) and is also proud to serve on the board The Picture House, a non-profit movie theater in her hometown of Pelham, NY.



Lori Legault

Senior Vice President of Media Sales at Cineplex Entertainment Canada.

Lori Legault is Senior Vice President of Media Sales at Cineplex Entertainment. She is responsible for overseeing sales across all channels and platforms, developing and implementing media sales strategies, and optimizing existing and potential client relationships. Prior to Cineplex, Lori held the position of VP, National Sales for Shaw Media, where she established Shaw as a leader in cross-platform media solutions.
Lori began her career on the agency side at Leo Burnett, before moving into broadcast sales. She has since gained over 20 years’ experience in media sales, rising from regional sales manager for WIC Television to Executive Vice President. Upon WIC’s acquisition by Canwest, Lori successfully navigated the merger to build one of the industry’s largest and most robust sales and marketing teams.
She is a graduate of Wilfred Laurier University, where she earned her Honours Bachelor of Business Administration.